Arielle Charnas,31，is famous for being a stylish mom.She has over 1 million followers在Instagram上.And even though I myself am not a mom,我就是其中之一。
I follow her because I like her style,是的-她的外表总是很可爱。But I think I follow here mostly because her life is also so aspirational — her adorable kids,her loving husband,her beautiful apartment.
不管什么原因，Charnas is super popular among tons of non-parent millennials like me.很难确定什么，准确地说，她的秘密酱汁的成分是（这是她所谓的“真品”？她的犹太血统？Her glammed-up familiarity?) — but whatever they are,she's used it to great success.
Now,Charnas is transforming her Instagram fame into an actual business — on Monday,September 24,Charnas正在启动her very own clothing line和诺德斯特罗姆。(And yes,她在苏库尔特上演了一些戏剧。所以她显然喜欢上了Instagram；她爸爸，一个以色列人，speaks in Hebrew in her Instagram story: "Arielle didn't mean for the line to come out on Sukkot,既然是赎罪日，我请求你们原谅她，让我们带着幸福和爱进入新的一年。”）
Her own brandcomes after she created a special collection with Nordstrom in September 2017;不到24小时，那批藏品（与宝藏和债券公司合作）积攒起来了。over $1 million in sales.
“作为一个有影响力的人，my platform has given me the resources to real-life data and feedback by listening to my followers and seeing what they got excited about on my Instagram," shetold Women's Wear Daily." We felt an obligation to use this incredible knowledge to give my followers what they wanted."
What they想要，it seems,女性化，accessible,elevated basics."
The Something Navy story began when,22岁时，Charnas — then Arielle Nachmani — started a blog "for all of the wrong reasons." She had been dating a guy and wanted to impress him.They broke up two months later,而她解释,"I went full force with my blog.我想要最漂亮的，最性感的，coolest outfit pictures and post them thinking he'd be watching.我开始迷恋了。我每天都在发帖和写作，当我现在回顾这些帖子时，我笑了。他们很尴尬，我听起来很可笑，但这让我感觉很好，很强大。”
Nine years later — plus a marriage,两个孩子，and four employees — and Charnas is a powerful force in the influencer game.Instagram started in October 2010;九个月后，Charnas joined the platform. She posted her outfits,but often just directed people to her blog.当她解释,“我开始发布个人照片……我不太了解Instagram作为一名博主可以做什么/曾经做过什么。”
By April 2017,she made it to 1 million,and Instagram is now the main entry point for most of her followers.在去年的一次采访中，查纳斯said,"My job is to document my life.I don't think my followers think of me as a businesswoman.They think of me as an everyday girl who they're friends with."
Same goes for her sisters,她经常出现在Instagram上。Michaela Podolsky,她的妹妹，对她自己来说是一个影响美丽的人（@michaelapodo),and her older sister,Danielle Nachmani (@daniellenachmani),is a professional stylist,她和劳拉·哈里尔这样的名人一起工作。
Even their mom,卡丽，has a bigger Instagram following than anyone I know (nearly 17,000 followers);she posts recipes on her account@卡里亚泰斯.（他们的父亲，Oded,以色列移民，keeps his Instagram private.) And we could not forget her husband,Brandon — he has nearly 60,000 followers.
艾玛，23,tells me she thinks people follow Charnas because "she feels like your friend." There is a certain type of realness that Charnas embodies — she's a very secular Jewish girl from Long Island in a way that feels so familiar.Her style,也，seems like something anyone would wear (or,at least,一个更便宜的版本-她会贴一件价值385美元的衣服，价值158美元的紧身裤）。
When other influencers promote things,“它感觉不到有机的，”艾玛解释说，但是“和她在一起，it very much feels like ‘oh she uses this and happened to post it.'"
查纳斯让她的追随者窥视她的世界。"I'm always so open and honest on my Instagram,I really don't sugarcoat anything or photoshop my photos or try to find perfect backgrounds to take my pictures,一切都很冲动，”她说。told Elle Magazine.“我什么都没计划好，my Instagram Stories are super organic and real.忠于我的身份，让我更容易相处，所以当我推销东西的时候，无论是餐馆还是公司，他们相信我的意见。”
Our option: Charnas is arguably the world's most Insta-famous Jewish mom.现在她正处于掌控自己时尚帝国的边缘，她很快就不去任何地方了。Mazel tov to her!
